Nomad Distilling Co. out of Williamsport PA. recently launched a new flavor of Litty Lemonade, their original canned cocktail, and it’s been flying off the shelves. Strawberry Litty Lemonade is now available at all of Nomad’s tasting rooms, in several local distributors as well as online.
When asked, “why strawberry?”owner Sarah Kudlack said, “we asked the people what they wanted and the top contenders were strawberry lemonade/ pink lemonade” so that’s the direction we went for our first Litty flavor. First flavor, does that mean there’ll be more flavors in the future? “We hope to launch more flavors moving forward if we can maintain our standards in doing so,” says Kudlack.
Nomad is known for prioritizing flavor and ingredients with its products. “We are not chasing calorie counts or bizarre flavors, we want to create an enjoyable quality product that people want to go back for.”
In September 2024 legislation was passed within Pennsylvania allowing for beer distributors to purchase an additional license to be able to sell alcohol based ready to drink cocktails. This has been a huge win for PA’s limited distilleries, allowing them to broaden their horizons in the market. Up until then the “cocktails” people were seeing in gas stations, distributors, etc were all malt based, not liquor based.
Kudlack observed, ‘as a manufacturer it’s crazy to witness how marketing and perception affect people’s purchases. Obviously that’s the point of marketing, but it’s still wild to watch it unfold.
People flock to the stores to purchase something they saw shared on TikTok by an influencer, but when they taste it they are not impressed. It’s hard for craft businesses to compete with that. People will purchase based on marketing over taste the majority of the time and that is hard to go up against.”
Hopefully canned cocktails are here to stay, cheers to the summer flavors and cheers to supporting PA based businesses.
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