Habitual: Herbal Ritual for Everyday Life

By Marianne Monteleone, MM Design  •  The Current Contributing Writer

Habitual is a sister-owned business where Caitlin Marks and Ashley Lynn Kelly put their passions together to create an upscale cohesive store front at 97 Broadway in the Historic District of Jim Thorpe.

Habitual is a holistic boutique featuring products that will elevate your health, wellness, mental clarity and every day aesthetic. With a careful eye for beauty and interest in keeping lives as natural as possible, Habitual features only products that align with the mission to bring ancient healing modalities and traditional artistry into a single space. Nourish your soul, body and mind with Habitual.

Caitlin has a love for skin care (which you can see in her radiant complexion!) and graduated with her AS degree in Natural Health concentrating in Paramedical Skin Care. She formulates her own beauty line and takes pride in curating quality products that, are effective and environmentally sound. With organic natural ingredients, the creations speak for themselves.

Ashley has a spiritual connection to the world. A certified Yoga instructor and Reiki Healer, she provides the spiritual and ritual side to Habitual. Tarot cards, crystals and smudging are her passions. Her contributions to the Habitual boutique will bring harmonizing modalities into you life.

Best Sellers

The boutique already has a few very popular items. Best sellers are  Shampoo and Conditioner bars that Caitlin hand makes in the store, loose herbs and tea with a sample tea ready to sip each day, Crystal water bottles, and local artisan TreeCycle chainsaw carved birdhouses..

Success

When you walk into this clean, beautifully inviting space, you can see why Habitual is already enjoying brisk sales and Caitlin and Ashley are optimistic about the future.  Providing natural, environmentally friendly, quality products that work, customers will spread the word. Great reviews, return customers and future online shopping will guarantee a long success story for these entrepreneurs.   They are looking forward to becoming involved in the community, offering workshops and joining together with local businesses.

From Caitlin

“Our beautiful mother left this world too soon and with help and the motivation from our dad, Habitual was born. Life is too short to not do something you love, so we took a chance. Our mom would be very proud and we honor her and her memory everyday in our lives and in our store.

From Ashley

“I’m so happy to be a part of Jim Thorpe’s businesses, and it’s a gift to work among so many wonderfully nice people!  We’ve been embraced with open arms in Jim Thorpe. Our customers have been wonderful and we’ve had such positive feedback. We are happy to be a part of this wonderfully unique town and can only go up from here.“

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